11 the game
A little bit of magic
2007Capturing the magic and emotion of the beautiful game, this football table received phenomenal attention from the design community, press and general public. The response was so positive it convinced us to invest in the project and to set up an independent company dedicated to manufacturing and selling this exceptional piece. A self-initiated project intended to showcase our qualities and skills as a creative team for the Milan furniture fair in 2008. We partnered with a local model-making company to create the most stunning working prototype that we had ever made.
‘11 the beautiful game’ received Red Dot and GIO design awards for excellence and we were honoured that it was chosen for the cover of the Red Dot design concept yearbook in 2009
The introduction of light to the pitch, goals and ball returns created a rich and engaging user experience.
Louis Vuitton – 11’s first customer
Louis Vuitton ordered a bespoke version to grace their flagship store in Tokyo. The leather handles paid tribute to their amazing craftsmanship.
Unique to the Louis Vuitton brand
Two of their brand flower motifs were added to the players to differentiate the two teams.
This video was made to capture the experience and excitement of playing the game.
