Sonos Boost
From strategy to finished product
2014
Boost is a powerful wireless signal amplifier built to keep the music playing in even the most challenging WiFi conditions.
Boost was the first product developed from Sonos’ Next Generation strategy project undertaken by GRO. We were proud to be involved in every aspect of its creation, from ideation to final production.
Simple, robust, seamless
Unpainted plastics, laser-etched graphics and ink-filled branding ensure Boost will look good for its entire life.
Uncommon care
We spent more time and effort designing the underside and graphics than on virtually anything else. It was important that every aspect of Boost was refined and cared about, no matter how infrequently it was seen or used.
Flexible placement
Wall mounting maximizes placement opportunities.
The whole package
We reduced cost by using only two top cases for the six regional DC adapters.
Pushing the limit
GRO collaborated extensively with manufacturers in China to ensure Boost achieved the very high standards of fit and finish we were aiming for.
